I help B2B and DTC teams reach more leads and customers with sales and marketing content using traditional and AI design process.
Most teams hire a designer, then a video editor, then someone to post it all. I do the whole loop, which means the creative and the calendar are built from the same strategy instead of meeting for the first time on publish day.
Brand systems and performance creative. I design for the place the work will actually live — a carousel that holds up on a small screen, a logo that survives being printed at 2cm, an ad that still reads with the sound off.
I use AI to get to volume fast, then edit hard. It gets me thirty openings to choose from instead of three, and it drafts the fourth caption at 4pm when my judgement is worse than it was at nine. What ships is still chosen and reworked by me — the tool is how I get there, not who decides.
Strategy, calendar, publishing and the reporting that tells you what to make next. I'd rather post four things that were worth making than thirty that filled a grid, and I'll show you the numbers either way.
Creative process that made an impact to reaching more customers, clients, and leads.
Booking software for tattoo artists, barbershops and salons. They wanted influencers to grow their reach — but with no content of their own, there was nothing for anyone to amplify. So we built the content first. The audience more than doubled, and the press came looking.
A skincare brand starting from zero on the most crowded feed there is. Every competitor had settled on the same clean, clinical look — so we deliberately did not. From no followers at all to 30+ creators briefed and a first live that moved 20+ products.
An agency winning clients faster than design could keep up with. More hours was never going to fix it — a system was. 15+ clients across Australia, New York and the UK, 40+ carousels, and a standard that held on every single one.
Brands I've built from the name outward — mark, type, palette, and the templates the team uses once I've handed over. Every one of these shipped with source files and a set of rules simple enough to actually follow.
Emotional Branding That Drives Repeat Customers
A mark built to survive being stamped, embroidered and printed at 2cm without losing its shape.
Designed to Attract Quality Clients and Talent Globally
Identity designed to hold up in a product interface, not just on a deck slide — tested at the sizes it would really be used.
Branding that keeps customers Hooked
A personal brand that had to feel like one person rather than a clinic, and still look professional enough to charge properly.
Finding Your Ideal Investor to 3x Your Capital
Built for a brand that would be producing content constantly, so the system had to be fast to apply by someone who isn't a designer.
AI gets me to volume fast. I still choose what ships, and I still edit it — the tool is how the work gets made, not who decides it's good.
I tag everything I make against these five axes. It means a post that performs can be explained and repeated, and a post that flops tells us which decision to change — instead of scrapping the whole thing and guessing again.
I'm a solo generalist, which is the point. Strategy, design, copy and the channel sit with one person, so nothing gets lost in a handover and you're not the one translating between three freelancers.
I'm open about using AI as part of the process — it's how I get to thirty variants instead of three, and it's why a one-person shop can move at the pace of a small team. What ships is still my call. I'll tell you which parts were AI-assisted if you want to know, and I keep that record either way.
Before we start I write down what's in scope and what isn't. Clear boundaries up front are better for both of us than a slow drift into resentment.
Three people who've been on the other side of a project.
Justine has been amazing! His Graphic Design skills have helped our clients in Engineer Influence gain more authority through his creative posts
We never had a social media presence on some of the platforms and get started before! Justine helped us with that and he also created a lead magnet for your marketing funnel.
Working with Justine helped create clarity and direction for our social media. Justine keeps up to date with the latest trends and approaches across platforms.
Short clips from people I've worked with, in their own words.
Twenty minutes, no deck. If I'm not the right fit I'll say so and point you somewhere better.
Bookedin is appointment/booking software built for high-touch, in-person businesses — tattoo artists, barbershops, salons, massage therapists. They wanted to use influencer partnerships to grow reach, but with no original content of their own, influencers had nothing to onboard into.
Justine is awesome! He's able to capture the pain points of our customers and keep the conversation going on social media. Christian, Head of Sales, Bookedin
Justine has a knack for graphics, and creating content for Bookedin has been a lot easier with someone who has the skill to transform base content into something incredible. Leanne, Head of Product Marketing, Bookedin
Crysta Skin had no TikTok presence and was entering a category where every brand has settled on the same look: clean, clinical, soft-focus, beige. Matching that would have made the account invisible. The brief was to start from zero and have something to show by the first live shopping event.
@realperfectionphAI helped most with the volume of creator briefs and caption variants — thirty creators means thirty slightly different angles, and drafting those by hand is where a launch timeline quietly dies. The visual direction, the grade, and every judgement about what felt real versus what felt like an ad were mine.
This was defined up front as a launch engagement, not ongoing management, which is why the follower number is where it is. Eight hundred is a start, not a milestone. The result that actually mattered is that the first live converted at all — a brand-new account with no trust bank usually doesn't. If I'd stayed on, the next thing to fix would have been repeat purchase, not reach.
Engineer Influence was adding clients faster than creative could be produced for them, and the work was drifting — each client's output looking a little more like whoever had made it that week rather than like the client. The fix had to survive scale, which meant it had to be a system, not more hours.
40+ carousels across the roster, each one built to carry an argument slide by slide rather than spend it all on the cover — and restyled per client from a single underlying structure.
An engagement average across fifteen clients in three markets flattens a lot of spread — the top quartile carried it, and a handful of posts underperformed badly. The honest value of this engagement wasn't a lift on any single post. It was that output stayed consistent and turnaround stayed fast while the roster roughly doubled, which is the thing that usually breaks first.
Emotional Branding That Drives Repeat Customers
Tacticals — a utility bag brand built for men who live an active, hands-on lifestyle.
She'd found me through my branding TikToks and grabbed my free branding ebook before ever booking a call. She already had a logo for Tacticals, but no story behind it — and no clear idea which segment of "men" she was actually speaking to. Without a launch yet, there was no customer feedback to lean on either.
We started with strategy, not design. Drawing on her own life — surrounded by brothers, raised by military men — we identified three real customer avatars and validated them against actual Amazon, Lazada, and Shopee listings instead of guessing.
She chose The Gym Goer — practical, minimal, modern — and that decision became the filter for everything after: durable materials, multiple compartments, and a mission built around helping her customer hit their fitness goals.
Designed to Attract Quality Clients and Talent Globally
GoSourceMe — a talent agency based in Australia, sourcing global talent for their clients.
They needed a brand that could recruit talent worldwide while still reading as credible to the clients that talent gets placed with. Their existing visuals were unclear, and they couldn't tell one coherent story to a global audience.
Before any design work started, we mapped the values that mattered most on both sides of the business: attracting high-caliber talent who already carry real experience, while reassuring that talent they'd be supported, trained, and matched with the right client. That led to three creative directions:
They chose The Professionals — leaning into instant credibility with experienced talent — and that became the backbone of the entire visual identity.
Branding that keeps customers Hooked
Elaine Does Brows — personalized eyebrow shaping and grooming, for customers tired of overplucked, uneven brows.
On our first call, the diagnosis was clear: the brand needed consistency. Print, social media, and everything in between felt disconnected from each other.
We started with a full stylescape to lock the visual direction, then mapped three real customer types she serves:
Three design directions were built — one per audience. She chose the direction built around successful, sophisticated women in their prime earning years: the segment that also brings in the most revenue.
Finding Your Ideal Investor to 3x Your Capital
FounderStarter — a matchmaking platform connecting young founders with investors looking to fund the right businesses.
FounderStarter's brand needed to speak to two very different audiences at once: ambitious young entrepreneurs on one side, and the investors deciding whether to trust them with capital on the other.
The strategy call surfaced three words that kept resurfacing — minimalist, futuristic, energetic. We built three stylescapes, each prioritizing a different one:
They chose Futuristic — tech-forward and process-driven — because it did double duty: it spoke directly to young founders while reassuring investors their capital was going somewhere serious.
