Design × Strategy × Content Systems

Design that makes your brand look like the biggest player in the room.

I'm Justine — a creative strategist who's helped SaaS, skincare, and consulting brands replace inconsistent, forgettable content with a design system that actually works.

Education
Memes
Fan Friday
Inspo
Sales
Ads
Carousel
Reel
Launch

200%+ audience growth for a SaaS client. Featured in Inked Magazine. Trusted by founders and agencies across the US, Canada, and the Philippines.

Bookedin Crysta Skin Engineer Influence First Focus Bloomfold Digital Bean
The Problem

Your content shouldn't be the bottleneck.

Most brands don't lose customers because their product is weak — they lose them because their content is inconsistent, generic, or invisible. You post when you remember to. Your designer needs a full brief for a single graphic. Your feed doesn't look like anyone's actually steering it.

That's the gap I fill.

Case Studies

Real brands. Real content problems. Here's what changed.

Bookedin before and after Instagram grid — replace with real screenshot
SaaS · Appointment Booking Software

How I helped a SaaS booking platform grow its audience by 200%+

Bookedin is appointment/booking software built for high-touch, in-person businesses — tattoo artists, barbershops, salons, massage therapists. They wanted to use influencer partnerships to grow reach, but with no original content of their own, influencers had nothing to onboard into.

What we did
Education content Memes Fan Fridays Inspirational posts Sales posts Paid ads
~600 → 1,300Followers
200%+Audience growth
Inked MagPress feature
"Justine is awesome! He's able to capture the pain points of our customers and keep the conversation going on social media."— Christian, Head of Sales, Bookedin
"Justine has a knack for graphics, and creating content for Bookedin has been a lot easier with someone who has the skill to transform base content into something incredible."— Leanne, Head of Product Marketing, Bookedin
Hear it from the founder
Crysta Skin live selling — add real visual
Skincare · Vegan Beauty Brand

Launching a vegan skincare brand's first live-selling event

Crysta Skin (Real Perfection) is an upcoming vegan skincare brand. Beyond social content and ad creative, I ran their TikTok ads and TikTok affiliate marketing program, communicated directly with their influencer marketing agency, and built briefs for 30+ influencers — on top of running their live-selling program from the ground up, including their first launch, where we sold 20+ products in a single event while I managed a team of 3 live sellers.

Social content Ad creative Live selling TikTok ads TikTok affiliate marketing Influencer briefs (30+)
0 → 800TikTok followers
30+Influencers managed
20+Products sold, first live
Engineer Influence carousels — add real visual
Personal Branding · Executive Content

Turning executives into LinkedIn authorities, one carousel at a time

Engineer Influence is a boutique marketing and brand strategy firm in New York, working with executives to build personal brands aligned with their corporate values. I served 15+ clients across Australia, New York, and the UK — spanning industries from construction to B2B — creating LinkedIn carousel content designed to expand their content marketing and establish authority in their space.

LinkedIn carousels Personal branding Executive content Cross-industry
15+Clients served
40+Carousels generated
50+Avg. engagement per post
Portfolio

A few branding projects

From the Agency Side

Working with founders and agencies who need brands that stand out.

Leslie is the Founder of Digital Bean, a social media agency that helps brands amplify their message online. Her clients were struggling to create brands that resonated with their target market — together, we built brands worth standing out for.

What I Do

Content that keeps your calendar full — not your to-do list.

Graphic Design & Content Creation

Social posts, carousels, brand-aligned templates, and decks — built to look like they came from an in-house team, not a freelancer.

Social Media Strategy & Management

Content pillar frameworks and posting systems that map directly to your audience's actual pain points, not generic trends.

Live Selling & Launch Support

End-to-end live-selling event management — from concept to hosting to the sell itself.

Executive & Founder Content

LinkedIn authority-building and high-stakes, investor- or acquisition-facing decks.

How It Works

From first call to content that ships.

01

Discovery Call

We talk through your brand, your audience, and where content is currently breaking down.

02

Strategy & Framework

I build a content pillar system tailored to your actual customers' pain points.

03

Design & Execution

Content gets built, on-brand, on schedule — no chasing, no guessing.

04

Iterate & Grow

We track what's working and refine the system as your audience grows.

Justine Javines — replace with real headshot
About

A bit about me

I'm Justine, a creative strategist who's spent the last several years designing and running social content for SaaS, skincare, and consulting brands across the US, Canada, the Philippines, the Netherlands, and Australia. My work sits at the intersection of design, strategy, and AI — helping teams ship better creative, faster.

My Toolkit

Tools I use every day

GPTChatGPT
CClaude
AiAdobe Creative Suite
FgFigma
CcCapCut
CvCanva
What Clients Say

Kind words from people I've worked with

Calvin Hamilton

"Justine has been amazing! His Graphic Design skills have helped our clients in Engineer Influence gain more authority through his creative posts"

Calvin HamiltonCEO, Engineer Influence
Nathan Cucciare

"We never had a social media presence on some of the platforms and get started before! Justine helped us with that and he also created a lead magnet for your marketing funnel."

Nathan CucciareCEO, N8 Solutions
Zachary Staines

"Working with Justine helped create clarity and direction for our social media. Justine keeps up to date with the latest trends and approaches across platforms."

Zachary StainesHead of Content, Clipflow

Let's build something worth scrolling for.

Currently taking on new clients — book a discovery call and let's talk about what your brand needs.

Book a Discovery Call
Questions

Before you book

Mostly SaaS, skincare/beauty, and consulting/personal-brand clients — but the underlying system (content pillars mapped to real customer pain points) works for any brand with an audience worth growing.

Depends on scope — we'll map out a realistic timeline together on your discovery call based on what you need.

Both. Some clients need a monthly content system, others need a single deck or campaign — I scope to what you actually need.

A short, no-pressure conversation about your brand, your audience, and where your content is currently falling short — by the end, you'll know exactly what working together would look like.

Pricing is scoped per project based on what you need — let's talk specifics on a call.

For Recruiters

Hiring for a design or social media role?

Here's the short version — happy to send a full resume or walk through any of this on a call.

Graphic Designer — First Focus2026 · 4 mos · AU/NZ
Social Media Marketing Consultant — Clipflow2025 · 3 mos
Social Media Designer — Bookedin (Freelance)2022–2025 · 2 yrs 8 mos
Social Media Strategist — Crysta Skin2024–2025 · 7 mos
Social Media Manager — N8 Solutions (Freelance)2022–2023 · 9 mos
Associate Creative Director — Engineer Influence2021–2022 · 1 yr 6 mos
Junior Graphic Designer — Design Pickle2018–2020 · 1 yr 10 mos
Request full resume →