Design × Strategy × Content Systems

Design that makes your brand look like the biggest player in the room.

I'm Justine — a creative strategist who's helped SaaS, skincare, and consulting brands replace inconsistent, forgettable content with a design system that actually works.

Education
Memes
Fan Friday
Inspo
Sales
Ads
Carousel
Reel
Launch

200%+ audience growth for a SaaS client. Featured in Inked Magazine. Trusted by founders and agencies across the US, Canada, and the Philippines.

Bookedin Crysta Skin Engineer Influence First Focus Digital Bean
The Problem

Your content shouldn't be the bottleneck.

Most brands don't lose customers because their product is weak — they lose them because their content is inconsistent, generic, or invisible. You post when you remember to. Your designer needs a full brief for a single graphic. Your feed doesn't look like anyone's actually steering it.

That's the gap I fill.

Case Studies

Real brands. Real content problems. Here's what changed.

Bookedin before and after Instagram grid — replace with real screenshot
SaaS · Appointment Booking Software

How I helped a SaaS booking platform grow its audience by 200%+

Bookedin is appointment/booking software built for high-touch, in-person businesses — tattoo artists, barbershops, salons, massage therapists. They wanted to use influencer partnerships to grow reach, but with no original content of their own, influencers had nothing to onboard into.

What we did
Education content Memes Fan Fridays Inspirational posts Sales posts Paid ads
~600 → 1,300Followers
200%+Audience growth
Inked MagPress feature
"Justine is awesome! He's able to capture the pain points of our customers and keep the conversation going on social media."— Christian, Head of Sales, Bookedin
"Justine has a knack for graphics, and creating content for Bookedin has been a lot easier with someone who has the skill to transform base content into something incredible."— Leanne, Head of Product Marketing, Bookedin
Hear it from the founder
Crysta Skin live selling — add real visual
Skincare · Vegan Beauty Brand

Launching a vegan skincare brand's first live-selling event

Crysta Skin is an upcoming vegan skincare brand. I handled social media posting, ad concepts and creative, and ran their live-selling program — including their very first launch, where we sold 20+ products in a single live event while I managed a team of 3 live sellers.

Social content Ad creative Live selling Team management
To finish: before/after presence + specific launch result — flag for next revision.
Engineer Influence carousels — add real visual
Personal Branding · Executive Content

Turning executives into LinkedIn authorities, one carousel at a time

Engineer Influence is a boutique marketing and brand strategy firm in New York, working with executives to build personal brands aligned with their corporate values. I created LinkedIn carousel content designed to expand their content marketing and establish authority in their space.

LinkedIn carousels Personal branding Executive content
To finish: a specific client's before/after + any inbound or engagement result — flag for next revision.
First Focus acquisition decks — add real visual
Corporate · Acquisition Support

Executive-ready decks under acquisition pressure

During First Focus's acquisition by Integris, I created decks, PowerPoints, and supporting documents for executive and stakeholder use — high-stakes creative work with no room for a second draft.

Executive decks Acquisition support Document design
To finish: the outcome the decks supported — flag for next revision.
From the Agency Side

Working with founders and agencies who need brands that stand out.

Leslie is the Founder of Digital Bean, a social media agency that helps brands amplify their message online. Her clients were struggling to create brands that resonated with their target market — together, we built brands worth standing out for.

What I Do

Content that keeps your calendar full — not your to-do list.

Graphic Design & Content Creation

Social posts, carousels, brand-aligned templates, and decks — built to look like they came from an in-house team, not a freelancer.

Social Media Strategy & Management

Content pillar frameworks and posting systems that map directly to your audience's actual pain points, not generic trends.

Live Selling & Launch Support

End-to-end live-selling event management — from concept to hosting to the sell itself.

Executive & Founder Content

LinkedIn authority-building and high-stakes, investor- or acquisition-facing decks.

How It Works

From first call to content that ships.

01

Discovery Call

We talk through your brand, your audience, and where content is currently breaking down.

02

Strategy & Framework

I build a content pillar system tailored to your actual customers' pain points.

03

Design & Execution

Content gets built, on-brand, on schedule — no chasing, no guessing.

04

Iterate & Grow

We track what's working and refine the system as your audience grows.

About

A bit about me

I'm Justine, a creative strategist who's spent the last several years designing and running social content for SaaS, skincare, and consulting brands across the US, Canada, and the Philippines. My work sits at the intersection of design, strategy, and AI — helping teams ship better creative, faster.

Let's build something worth scrolling for.

Currently taking on new clients — book a discovery call and let's talk about what your brand needs.

Book a Discovery Call
Questions

Before you book

Mostly SaaS, skincare/beauty, and consulting/personal-brand clients — but the underlying system (content pillars mapped to real customer pain points) works for any brand with an audience worth growing.

Depends on scope — we'll map out a realistic timeline together on your discovery call based on what you need.

Both. Some clients need a monthly content system, others need a single deck or campaign — I scope to what you actually need.

A short, no-pressure conversation about your brand, your audience, and where your content is currently falling short — by the end, you'll know exactly what working together would look like.

Pricing is scoped per project based on what you need — let's talk specifics on a call.

For Recruiters

Hiring for a design or social media role?

Here's the short version — happy to send a full resume or walk through any of this on a call.

Graphic Designer — First Focus2026 · 4 mos · AU/NZ
Social Media Marketing Consultant — Clipflow2025 · 3 mos
Social Media Designer — Bookedin (Freelance)2022–2025 · 2 yrs 8 mos
Social Media Strategist — Crysta Skin2024–2025 · 7 mos
Social Media Manager — N8 Solutions (Freelance)2022–2023 · 9 mos
Associate Creative Director — Engineer Influence2021–2022 · 1 yr 6 mos
Junior Graphic Designer — Design Pickle2018–2020 · 1 yr 10 mos
Request full resume →